OUTBOUND SALES FUNNELS
Engage named accounts before they even get started.
Win more business more efficiently and with greater margins by engaging specific people inside named accounts early in their future buying journey, often before they even know they have an opportunity to resolve. Be the first to start the conversation - and watch your sales opportunities and close rates grow.
Control your destiny
By targeting specific named accounts, most businesses with account-based sales environments see Outbound Sales Funnels, also known as ABM (Account Based Marketing) as a way to take your own destiny into your own hands.
Long-Term
Results
Inbound sales funnels use content marketing, SEO, and social media to attract prospects who are already searching for solutions to their problems, ensuring higher quality leads.
Enhanced Customer
Experience
By aligning your marketing and sales efforts to the buyer's journey, you create a seamless and personalised experience for prospects, increasing their likelihood of becoming loyal customers..
Asset to the
Business
A well-managed inbound sales funnel is like an asset to your balance sheet rather than an expense. It provides consistent and predictable lead generation, contributing to the long-term value and stability of your business.
24/7
Lead Generation
When built right and managed properly on a weekly basis, an inbound sales funnel operates continuously, delivering true sales opportunities around the clock. It never takes a sick day, never lets you down, and works 24/7.
Builds Trust
and Authority
By providing valuable content and insights, you establish your business as a thought leader in the technology sector, building trust and credibility with potential customers.
Scalable
and Sustainable
Inbound sales funnels are highly scalable. As your content library grows and your SEO improves, the number of inbound leads can increase over time without a corresponding increase in marketing spend.
Data-Driven
Decisions
Inbound marketing provides valuable data and insights on prospect behavior and engagement, allowing you to continuously optimize your strategy and improve results.
Improves
Conversion Rates
Leads generated through inbound methods that are then qualified and genuine sales opportunities are more educated and engaged by that stage, leading to higher close rates at often higher margins once handed over to the sales team.
Attract Interested
Prospects
Inbound sales funnels use content marketing, SEO, and social media to attract prospects who are already searching for solutions to their problems, ensuring higher quality leads.
Efficient Lead
Nurturing
Through automated email marketing and targeted content, you can nurture leads over time, educating them about your solutions and keeping them engaged until they are ready to buy.
Highly Efficient
to Optimise Resources
Focusing efforts on prospects who show genuine interest in your offerings and are qualified sa ready to buy sales opportunities helps allocate your marketing and sales resources more efficiently, reducing wasted efforts on unqualified leads.
Genuine Prosect Qualification
By integrating a first-line telephone qualification, you can assess leads based on buying propensity, budget, timeline, and whether they are the right buyer, ensuring your sales team focuses on the most promising opportunities.
Highly targeted
You don't want to boil the ocean. Outbound sales funnels help structure your marketing, sales efforts and resources on key target accounts, the ones you've identified that can drive the most revenue at the best margins.
Greater returns than other forms of marketing
According to the Information Technology Services Marketing Association, 84% of businesses surveyed said that account-based marketing, or what we would call outbound sales funnels, delivers higher ROI than other types of marketing
Faster sales cycles
One of Outbound Sales Funnels / ABM’s biggest strengths is accelerating the sales cycle by influencing decision makers before they even know they have an issue/opportunity, and before they talk to any other brands.
Bluebird Delivers Everything You Need To Create the Sales Funnels You Need to Grow Fast...
and more efficiently.
Landing Page
We craft and optimise core landing pages to attract and engage relevant visitors at the sales funnel's top, capturing their information to kickstart lead nurturing. Each page is designed to convert visitors into leads with compelling offers, content, and clear calls-to-action.
CRM Integration
We integrate a CRM system to streamline lead management and track prospects seamlessly through the sales funnel. This enhances data visibility and enables personalised follow-up strategies. It can operate independently or integrate seamlessly with your existing CRM based on your requirements.
Google Analytics
We use Google Analytics to monitor website traffic, track conversions, and analyse user behaviour to optimise inbound lead generation, nurture processes, and improve conversion rates. This enhances the effectiveness of your sales funnel in generating high-quality sales opportunities.
Define Sales Opportunities
We define sales opportunities using criteria like BANT (Budget, Authority, Need, Timing). This involves assessing decision-makers, influencers, fit with your culture, specific needs, and their buying stage. This clarity ensures effective lead prioritisation and optimised engagement from our sales team.
Content Marketing
Content Marketing creates and shares valuable content like blog posts, articles, videos, and infographics to attract and engage potential customers. By addressing their needs and interests, businesses establish thought leadership, build trust, and drive organic traffic, enhancing brand visibility.
SEO
SEO is essential for boosting organic traffic to your landing page by enhancing its visibility in search results. We optimise content, meta tags, and backlinks to attract qualified visitors actively seeking relevant products or services, boosting online presence and attracting potential leads.
Social Media
LinkedIn and Facebook engage business technology buyers with valuable content and updates. LinkedIn supports networking, targeted ads for industry updates, and thought leadership, while Facebook enhances visibility and community with diverse content. Regular posts on both drive traffic, nurture leads, and position your brand as a credible sector leader.
PPC Advertising
PPC Advertising places targeted ads on search engines and social media to drive immediate traffic to specific pages or offers. Bidding on relevant keywords and demographics helps reach the ideal audience, generate leads, and boost conversions through strategic ad placements and compelling messaging.
Conversion Rate Optimisation
Conversion Rate Optimisation (CRO) increases website visitor actions (like form submissions or purchases). By analysing user behaviour, conducting A/B tests, and optimising CTAs, forms, and landing pages, businesses boost engagement and funnel effectiveness. CRO refines strategies to maximise conversions, generating more qualified leads and sales.
LiveChat
LiveChat provides real-time interaction with website visitors, offering immediate support and information. Integrated into the inbound sales funnel, LiveChat enhances engagement by promptly addressing queries and guiding visitors. Proactive management ensures timely responses, enhancing satisfaction and converting more leads into customers, optimising your strategy.
ChatBot
ChatBot integration enhances website interaction with automated responses based on predefined rules and AI algorithms, streamlining customer engagement by offering instant answers, qualifying leads, and guiding users to relevant resources. Customised for your business goals, ChatBots simulate human-like conversations, guiding visitors efficiently through the sales funnel.
Email Marketing
Email Marketing utilises automated email sequences to nurture leads with valuable information, offers, and updates. By segmenting leads based on their interests and behaviour, businesses can deliver personalised content that keeps their brand top-of-mind, educates prospects about their solutions, and ultimately guides them through the sales funnel towards conversion.
Lead Magnets
Lead Magnets are free resources like eBooks, whitepapers, or webinars offered in exchange for contact information. By providing valuable content that addresses specific pain points or interests of their target audience, businesses can attract qualified leads and initiate the relationship-building process, positioning themselves as trusted advisors in their industry.
Sales Qualification
We set ourselves apart by initiating the first-line qualification call with leads showing readiness for qualification. Only after this process do we assess and pass them on to your sales team as qualified sales opportunities. This approach significantly enhances your sales efficiency and outcomes.
Reporting
Comprehensive reporting across the sales funnel offers insights into campaign performance, visitor behaviour, and lead progression. We track metrics like impressions, visits, engagement, nurturing effectiveness, lead qualification, and sales handoffs. These reports drive continuous optimisation of your strategy by refining content, adjusting tactics, and enhancing conversion pathways to meet business goals and foster growth.
Actively Engage before the buying journey begins
By engaging earlier in the buying process and with higher value opportunities you have a greater chance of influencing the prospect to ultimately choose your solution at a greater margin.
Outbound Sales Funnels make things happen
Improve your chances of winning more business and higher profits by starting conversations with prospects about their challenges and opportunities. Our outbound-focused sales funnels combine inbound strategies with direct mail and LinkedIn messaging to target specific prospects early in their buying journey. This approach, known as Account-Based Marketing, captures attention and leads to higher success rates and margins.
Target NaProspects
Efficient Lead
Nurturing
Through automated email marketing and targeted content, you can nurture leads over time, educating them about your solutions and keeping them engaged until they are ready to buy.
Highly Efficient
to Optimise Resources
Focusing efforts on prospects who show genuine interest in your offerings and are qualified sa ready to buy sales opportunities helps allocate your marketing and sales resources more efficiently, reducing wasted efforts on unqualified leads.
Genuine Prosect Qualification
By integrating a first-line telephone qualification, you can assess leads based on buying propensity, budget, timeline, and whether they are the right buyer, ensuring your sales team focuses on the most promising opportunities.